Energy flexibility is vital for grids in order to accommodate complex demand and supply scenarios. Optimizing the use of flexible decentralised assets and how they interact with the grid is fundamental to this and its importance will only increase. In this session, participants will hear from smartEn - The European Business Association representing the Flexible Demand Management Industry - and business experts in the industry, discussing a range of different topics and solutions that will be needed to optimize the use of these assets and our grids whilst fostering a competitive business environment. This session will explore challenges, barriers and solutions that are on the periphery of the industry such as capacity markets, cost reflective network tariffs and more.